IT
ENGet in the game. Don’t just buy a space.
DanPat Rugby is the most-followed independent voice in Italian rugby online. We don’t sell banners: together we build content, events and activations the community actually lives — and that your brand can lead.
A real community, not inflated numbers
We only publish data we can prove. No convenient estimates: these are the real numbers from our platforms.
What we give you, aggregators can’t
Our own content, not recycled
Interviews, podcasts, analysis: we produce, we don’t aggregate. Your brand sits inside original content, not next to copy-paste news.
Access to the protagonists
Players and staff from the National team, Benetton and Zebre come to our studio. A relationship built over years that someone starting today can’t replicate.
A free, credible voice
Independent from the Federation and the institutions. When we partner with a brand, the community knows it’s a genuine choice — and that works for you.
Many ways to be there, not just a logo
🎥 YouTube video integrations
Mentions and integrated content in our videos, where attention is highest and the audience is warm.
📱 Social content
Reels, stories and posts on Instagram, TikTok and Facebook: over 1.3M views in 90 days on Instagram alone.
🏉 Events & experiences
Touch Cup, summer Camps, community trips: your brand present where the Maul meets in person.
🎙️ Podcast & interviews
Space inside our long-form formats, with the protagonists of Italian and international rugby.
✏️ Custom content
Branded content designed together, in line with our voice: not advertising, but storytelling.
Newsletter (coming soon)
A presence in the weekly Monday newsletter, launching shortly, inside our most loyal community.
When Gilbert wanted the grassroots of rugby, they built a tournament with us
At Stadio Monigo, home of Benetton, the day after Benetton–Leinster: a touch rugby tournament open to digital communities, clubs and individuals, with National team and Benetton players on the pitch. Gilbert didn’t rent visibility: they stepped into the middle of the community, with two stands, branded gear in the hands of the public, and dozens of social content pieces created on the day.
“With DanPat, a brand gets in the game — literally.”
Powered by Gilbert Italia · DanPat Sport · Benetton Rugby
Choose how present you want to be
Three starting points. We design every partnership around you — also through product or service exchange, not only budget.
Package being finalised. Get in touch to build it together, tailored to you.
Talk to us →Package being finalised. Get in touch to build it together, tailored to you.
Talk to us →Package being finalised. Get in touch to build it together, tailored to you.
Talk to us →The Maul perks
Our partners aren’t advertising: they’re brands a rugby player would actually use. That’s why the community gets real perks — and for the brand it’s an offer reaching an active audience, not passers-by.
Perks unlock by joining the Maul (Telegram) or subscribing to the newsletter.
Transparency, always
without disclosing them
- Every sponsored piece is openly declared to the community.
- We only say yes to brands consistent with rugby and with our audience.
- No gossip, no pointless controversy: the audience’s trust comes first.
The answers you’re looking for
Is there category exclusivity?
Yes, at Main partner level. We guarantee no direct competitor in your product category as a partner, to give real value to the brand association.
How fast do you reply?
Within 48 hours of your media kit request, we’ll reply with up-to-date data and a tailored proposal.
Can we collaborate through product or service exchange?
Yes. We don’t work on budget alone: for many partners a supply, product or service exchange makes sense. Let’s talk it through.
How is sponsored content created?
We design it together, true to our voice: not generic ad spaces, but storytelling the community accepts because it’s authentic — and always disclosed.
Ready to get in the game?
Request the media kitWe’ll reply within 48 hours with data and tailored proposals.